Most Iconic Makeup Looks in Beauty History
Beauty & Personal Care

Most Iconic Makeup Looks in Beauty History

Some makeup looks transcend trends and become permanent touchstones of culture, femininity, and artistic expression. These are the looks that changed beauty — from Cleopatra's kohl to Twiggy's lashes to the glass skin revolution.

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01
1990s Grunge Lip

1990s Grunge Lip

Dark brown, burgundy, and plum lip liner worn deliberately outside the lips over pale nude lipstick — the anti-glamour beauty statement of grunge culture that has returned cyclically ever since.

Steady·Score +18
02
Korean Glass Skin (2020s)

Korean Glass Skin (2020s)

Translucent, dewy, poreless skin achieved through multiple hydration layers and light-reflecting finish — a Korean beauty philosophy that became a global obsession and reshaped the entire skincare and base makeup market.

Steady·Score +15
03
Jennifer Lopez at the 2000 Grammys

Jennifer Lopez at the 2000 Grammys

Deep bronzed skin, nude glossy lips, and luminous highlighter — J.Lo's Y2K beauty look created the modern bronzed goddess aesthetic and established sun-kissed glow as a perennial beauty standard.

Steady·Score +14
04
David Bowie's Ziggy Stardust (1972)

David Bowie's Ziggy Stardust (1972)

The lightning bolt across the face and the Aladdin Sane look demolished gender norms in beauty and inspired generations of artists to use makeup as radical self-expression without boundaries.

Steady·Score +13
05
1980s Power Brow and Blush

1980s Power Brow and Blush

Thick, barely groomed brows, brick-red blush swept high on the cheekbones, and electric eyeshadow defined the era of big shoulders and big makeup. Princess Diana and Madonna embodied this maximalist decade.

Steady·Score +13
06
Supermodel 1990s Natural Glam

Supermodel 1990s Natural Glam

Cindy Crawford, Linda Evangelista, and Naomi Campbell wore warm bronzed skin, luminous highlight, and nude lips that defined the decade's natural glamour — endlessly referenced in modern editorial work.

Steady·Score +11
07
Twiggy's Spider Lashes (1960s)

Twiggy's Spider Lashes (1960s)

Model Twiggy's hand-painted lower lashes, pale skin, and white eyeshadow created a mod aesthetic that defined the Swinging Sixties and is still referenced in editorial and runway beauty today.

Steady·Score +11
08
Amy Winehouse's Beehive and Liner (2000s)

Amy Winehouse's Beehive and Liner (2000s)

Winehouse's towering beehive, extreme flicked black liner, and retro-inspired red lips created one of the most distinctive personal beauty aesthetics of the 21st century — simultaneously vintage and entirely her own.

Steady·Score +11
09
Audrey Hepburn's Cat Eye (1950s–60s)

Audrey Hepburn's Cat Eye (1950s–60s)

Hepburn's thick winged liner, arched brows, and pale lips defined mid-century elegance. The look from Breakfast at Tiffany's remains the most requested vintage makeup look on social platforms 60 years later.

Steady·Score +5
10
Euphoria-Inspired Glitter Eye (2020s)

Euphoria-Inspired Glitter Eye (2020s)

HBO's Euphoria transformed prosthetic gems, graphic liner, and diffused glitter into a mainstream beauty movement. Makeup artist Doniella Davy's work on the show is the most influential beauty creative of the decade.

Steady·Score +3
11
Clean Girl Aesthetic (2022–Present)

Clean Girl Aesthetic (2022–Present)

Slicked-back hair, barely-there concealer, blush that looks like you just came in from cold air, and glazed lip oil — the TikTok-born no-makeup makeup movement that defined Gen Z beauty in the early 2020s.

Steady·Score +3
12
Rihanna's Bold Lip Era (2010s)

Rihanna's Bold Lip Era (2010s)

Rihanna wore every bold lip shade imaginable — orange, purple, blue, oxblood — and each cover or red carpet moment created a wave of commercial sell-outs that confirmed her unparalleled influence on beauty trends.

Steady·Score +1
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